What Is Telemarketing?
Posted on November 22nd, 2007 at 6:19 pm by admin
Tip! So it has become compulsory for telemarketing companies to make sure they do not call customers whose numbers are on the list; otherwise, the company can be liable for heavy fines.

Heard about telemarketing? I bet you do. Telemarketing is an age old marketing practice that is commonly used by most companies or businesses which have a planned approach to marketing products with the aim to generate a higher volume of sales from the services. To put it simply, the term “telemarketing” refers to a way that businesses can advertise their products and offer their services.

The Basics

There are a number of operations involve in telemarketing. Most of the companies offering this kind of service often employ professional telemarketers or call centers to make telephone calls or send faxes to the potential customers on their behalf, hence the name. However, in order to obtain a list of the potential customers, the company usually purchases telemarketing lists which are available with vendors based on a preset condition or requirement. After this, if you are the one running the telemarketing business, you can have your staff or third party companies call these contacts in order to generate the so-called “telemarketing leads”.

Tip! The most common form of telemarketing pay plan is where the telemarketer simply gets paid for the hours he or she works. Since most telemarketing jobs are only part time, most telemarketers only put in about 4 hour days.

There is another thing that is common in the telemarketing field, that is, a “dead air” or “hang up”. Well, this is actually the situation in which you may receive a telephone call where no one is on the other end. It can be annoying and frightening on the part of the customer. But, understand that these calls are often the result of something called “predictive dialing”. Many of the telemarketing organizations these days employ automatic dialers to place telephone calls or send faxes. Thus, a dead air or hang up call often occurs, especially if the representative of the business is not available when the call is answered. It is further worth noting though that companies generally allow sufficient time between calls for a representative to be available. But, there are some instances, especially when the representative is on another line longer than expected, that the result of the operation is the so-called “dead air”.

Tip! Congress actually got into the act in 1991. What they did was pass an act that granted consumers certain rights to defend themselves against these annoying telemarketing calls, no offense to those in the industry.

Main Categories of Telemarketing

There are two major categories involved in a telemarketing business. The first is Business-to-Business, and the second is Business-to-Consumer.

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