The use of telephone to sell a product or service is known as telemarketing. There are many companies, which use this marketing technique to increase sales. These companies get leads and from this list they call the prospective buyer to promote the products. The leads may be purchased from another company or taken from a telephone directory.

There are two types of telemarketing: One is inbound telemarketing and the other is outbound telemarketing.

When we talk about inbound telemarketing, we are basically referring to the method of which the company obtains calls from the customers. The calls must of course be answered and the telemarketer needs to take down a sales order, etc. With this basic idea, inbound telemarketing is considered much easier to do than the outbound, the method of which the company itself looks for prospects to call and whom they sell their products and services.

Heard about telemarketing? I bet you do. Telemarketing is an age old marketing practice that is commonly used by most companies or businesses which have a planned approach to marketing products with the aim to generate a higher volume of sales from the services. To put it simply, the term “telemarketing” refers to a way that businesses can advertise their products and offer their services.

The Basics